Gay Browne and her husband Tony have set out to build the greenest house in Montecito, Calif., in a small gated community near the ocean. They’ll find the task much simpler than when they pursued the same green goal, in 1994, in Pacific Palisades, outside of Los Angeles.
Back then, builders had no idea about which materials were truly sustainable or were start-to-finish green, as opposed to being “greenwashed” — materials and appliances that might purport environmental friendliness through advertising or a fancy seal, but are environmentally detrimental. When Gay needed countertops, she took a Geiger counter to a rock quarry to find the stones with the lowest radiation levels; she even found the one insulation maker in the country that used cotton batting instead of environmentally harmful fiberglass. In other words, she had to do everything herself.
Today, Browne, as the founder of greenopia.com, a site that helps consumers distinguish between those products that are highly efficient and have a low footprint from those that are masquerading as environmentally conscious (likely to take advantage of the growing green-materials market), has a much better idea as to what home-building materials and procedures are the greenest. The site is now a go-to resource for truly green construction, as buying greenwashed materials isn’t just the slightly less environmentally friendly alternative; these products can increase your carbon footprint significantly.
http://www.msnbc.msn.com/id/25740603/
http://www.greenopia.com/USA/