Category Archives: eBook
We saw some fancy panels and flashy lights on the show floor at SID this week, but Sony decided to keep its latest display offerings tucked away in an academic meeting. We’re getting word today from Tech-On! that the outfit unveiled a 13.3-inch sheet of flexible color e-paper as well as two new glasses-free 3D panels in a separate session at the conference. New e-paper solutions loomed large at SID, but we were surprised by the lack of flexible screens. Sony’s managed to deliver both on a display that weighs only 20 grams and measures a mere 150-microns thick, a feat made possible by the use of a plastic substrate. The sheet boasts a 13-percent color gamut, 10:1 contrast ratio, and 150dpi resolution.
As for the 3D LCD displays, Sony joined a slew of other manufacturers in showing off its special brand of the panels. These new displays, ranging from 10-inches to 23-inches, apparently employ a new method for delivering 3D to the naked eye. This particular method uses a backlight positioned between an LCD panel and another backlight for 2D images, and can be easily be switched off for 2D viewing. Of course we would have liked to see these screens in the flesh, but alas, Sony decided to play coy. Hop on past the break for a shot of the new 3D panel.
By Amar Toor
Both Amazon and Sony have already hopped aboard the e-book library lending train and now, it looks like they’ll have to make room for 3M, as well. Yesterday, the company announced a new Cloud Library e-book lending service that will allow users to browse and borrow digital books directly from their iPads, Nooks and Android-based tablets. Under the program, 3M will outfit local libraries with its own software, hardware and e-book collection, which bibliophiles will be able to access via special apps, or 3M’s new eReaders, which will be synced with available digital content. The company is also planning to install so-called Discovery Terminal download stations in libraries, allowing visitors to leaf through the collection from a touch-based interface. Thus far, both Random House and IPG have signed on to the initiative, though licensing details remain murky. There’s also no word on when or where the service will launch, but 3M’s Discovery Terminal and iPad app will be on display next month in New Orleans, at the American Library Association’s Annual Conference. Full presser after the break.
Let’s not talk about video integration.
Or new ‘interface paradigms.’
These aren’t CD-ROMs from 1993.
Let’s talk about text.
Let’s talk about the digital book.
UGLY WIDOWS AND SCABBY ORPHANS
IT’S A RAINY SUNDAY AFTERNOON and I’m sitting in a cafe in central Tokyo, desperately trying to enjoy a book on my iPad. Distractions abound: sloppy typography, misspelt words, confusing page breaks, widows, orphans, broken tables. These and more pull me from the narrative spell. In that moment I realize, although I’ve had this substantial object of glass and metal for a few weeks, I haven’t managed more than ten pages of anything.
What, then, is the problem?
It’s not the screen – I’ve happily read several novels on my iPhone.
It’s not the weight – it feels fine when resting on a table or my knee.
The problem is much simpler: iBooks and Kindle.app are incompetent e-readers. They get in the way of the reading experience and treat digital books like poorly typeset PDFs.
We can do better. (We have to do better.)
But there’s something beyond interface and design issues nagging at me: these applications are ignoring a core characteristic unique to digital text. They’re ignoring the meta-data created as we move through and mark our e-books.
This essay considers two sets of questions:
1) What’s wrong with our current e-readers and how do we rebuild them?
2) What meta-data do we create when engaging digital text, how can our e-readers embrace it and how does that change our relationship with books?
Let’s first look at our e-readers from a design and usability perspective. Then consider how they can really begin to embrace the ‘digital’ of digital books.
THE STATE OF OUR E-READERS
Place iBooks and Kindle.app side-by-side and core design differences emerge:
Instead of allowing the text to breathe, iBooks jams the readers’ field of view with the detritus of a 3D ‘book.’(FIG 1) Whereas Kindle.app opts to use the iPad’s large canvas to float the text block in generous white space.
Kindle.app’s page design places navigation elements in their proper contexts: meta actions like returning to your library and bookmarking live in the left and right margins, away from the text; direct actions like changing font size and navigation live below the center text block.(FIG 2)
iBooks, instead, lumps meta and direct elements together in a chrome soup. Screen real estate outside of the text block is filled with lazy metaphor.
Oliver Reichenstein at iA Inc. aptly calls this general metaphor overload on the iPad ‘kitsch,’ and particularly dangerous in iBooks:
Having the same static thick paper stacks left and right in your e-reader application, on the first as well as on the last page is not just visually wrong, is also confusing; it feels wrong and it is wrong. It’s kitsch.
Metaphor in design that adds real value – changing the background paper stacks to represent actual pages left in a book, for example – is arguably useful, but the mindless embrace of metaphor based on Apple’s user interface guidelines is a mistake. Especially when these metaphors yell loudly and grow old quickly – precisely the opposite goal for which great interface design strives (be quiet and age gracefully).
Kindle.app’s interface manages to avoid the kitsch trap. It’s as minimal as possible while still retaining a ‘book’ feel. It doesn’t jar us with superfluous page-turning animations. It doesn’t clutter the edges of our screen with meaningless metaphor. Even the clock disappears when hiding Kindle.app’s navigation chrome. (Of all things distracting, Dear iBooks, is the clock not the worst?) It lets us focus, somewhat, on the one thing we came to do: read.
FIG 3 and FIG 4 show these application in their most minimal states. Which would you rather read?
iBooks also brings with it a host of typographic issues. Font Feed’s Stephen Coles on the font selection of iBooks (and the iPad overall):
If you’re not going to let the publisher/book designer select the book’s typeface – and Sam Wieck explains why that alone is wrought with problems – the user’s options better be good. Unfortunately Apple offers just five: Baskerville (Monotype), Cochin, Palatino, Times New Roman, and Verdana. Of these, I’d say Palatino is the only legitimate choice for reading a book on a screen.
Kindle.app isn’t a font wonderland either, but it is slightly better. Coles continues:
Unlike Apple, Amazon clearly did their research here. PMN Caecilia isn’t well known outside the typorati, but it’s one of the more readable typefaces ever designed and its low stroke contrast and slab serifs serve the Kindle very well.
iBooks also lacks what is quickly becoming a core feature of contemporary software design: cloud syncing. Tim O’Reilly comments on the general lack of dependable syncing by Apple in a recent New York Times essay:
Media and application syncing across iPhone and iPad is poorly thought out. MobileMe, which should be Apple’s gateway drug for lock-in to Apple services, is instead sold as an add-on to a small fraction of Apple’s customer base. If Apple wants to win, they need to understand the power of network effects in Internet services. They need to sacrifice revenue for reach, taking the opportunity of their early lead to tie users ever more closely to Apple services.
Currently, I can open Kindle.app on my iPhone and read a book before bed. The next morning I grab my iPad and begin reading – effortlessly – where I left off over coffee. If I had a Kindle Reader, I could then open the same book on the train to the office and once again pick up on my last page.
In an increasingly multi-device landscape, this sort of ubiquity plays a greater role in defining which apps feel good to use (always synced Google Docs) or a chore (trying to get documents out of Pages on iPad).
If iBooks does only one thing right, it’s iBookstore. iBookstore – seamlessly embedded in iBooks – provides an interface for browsing, purchasing and reading. Kindle.app requires you to open a web browser on your iPad or iPhone in order to browse their selection: a serious barrier between an impulse buy or a shoulder shrug.
However, Amazon has an exceptional online bookstore capable of quickly sending Kindle books (or free previews) to your iPad, iPhone or Kindle. This is a function I use regularly on my laptop computer and I suspect Apple’s in-app store advantage is short-lived: it’s easier for Amazon to implement an in-app bookstore than it is for Apple to develop a full-featured online bookstore.
Of course, who cares how great the bookstores are if it’s painful to read the books? I barely prefer Kindle.app over iBooks – it’s simply the less horrible of two bads. Both of these applications treat e-books little better than cheap PDFs made from scanned physical books. If we want an e-reader capable of fully embracing the digital advantages of our e-books, we need to start rebuilding.
THE E-READER WE WANT
I assume people are generally good. That when given the choice between stealing a DRM-free version of a book, or purchasing a reasonably priced, DRM-free version, they will mostly choose to pay. And that they won’t copy and paste the entirety online. If we don’t assume this then much of the potential of digital books will never be realized.
What, anyway, defines a modern e-reader? Liza Daly provides a nice summary:
A truly modern e-reader is one that is intimately connected to the Web and allows a user to make queries as a series of asides, while reading or after immersive reading has ended.
I like this description. And I like that the word ‘query’ is properly ambiguous. Because I don’t think she’s talking about web searches. There’s a whole network of data being created every time we open our digital books – data to which these e-readers should be allowing us access.
But first, let’s not forget what these applications are: spaces for consuming text. If we don’t get the fundamentals right, we might as well give up.
Physical books and e-books are both text at their cores. Book designers long ago established rigorous rules for laying out text blocks so they disappear to the reader. They took pride in turning the physicality of a book into a tool for efficiently and elegantly getting information into the mind of the reader. As any good typographer knows: the best typography goes unnoticed.
Our e-readers seem to have forgotten this heritage. They’ve forgotten that their core purpose is simply to present text as comfortably as possible; to gently pull the reader into the story. Every other aspect of experiencing a book is predicated on this notion.
At the very least, this is what our e-readers need to improve:
Why hyphenation is proving to be so elusive is beyond me. Eucalyptus on the iPhone does a fine job with it. If they can, then so should Apple and Amazon.Hyphenation isn’t as big a deal for longer line lengths. But if one advantage of digital books is large font-sizes for the visually impaired, then hyphenation must be implemented. The impact hyphenation has on readability multiplies as the point size increases.(FIG 5)
- Ragged Right Text
I’m going to pretend I don’t even have to mention this. There’s something sociopathic about major e-readers not including this option.
- Smarter Margins
Line length and margins are intrinsically tied to the type and size of font being used, and the shape of the page (or screen).(FIG 6) Like Instapaper, you could give readers a choice of leading, margins and font size. But readers aren’t typographers. They shouldn’t have to choose. These are page design fundamentals, based on rational proportions. Our e-reader layout algorithms should be competent in balancing these variables.
- Copy and Paste
Currently, printed book typesetting is far more nuanced and elegant than any Kindle or iBooks edition.
Add to the equation that many digital books are OCR scans with broken tables and sloppy page breaks, and you have to wonder just how anyone thinks they can charge a near equivalent price for an inferior reading experience. A reading experience made inferior not because of the device, but because of a lack of consideration in the presentation. A reading experience that can be made better with a stronger focus on fundamentals.
As Bringhurst states, Typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention is has drawn. Typography with anything to say therefore aspires to a kind of statuesque transparency.
Our e-readers already draw enough attention to themselves. Achieving statuesque transparency should now be their goal.
THE NETWORK (OR, E-READER ‘SOCIAL’ FEATURES)
Do you know those stories of someone digging through the libraries of Mark Twain, David Foster Wallace or Paul Rand and finding their marked books? I love those stories. What intrigued these icons? Of which passages did they make note? It’s voyeuristic, inspiring and gives us insight into both the text and the person who read the text.
As I read a physical book, I underline passages and take notes. I mark these spreads with a dog ear. Then, when I’m finished, I’ll summarize those notes on a blank page in the back.
I suspect many of you have similar habits.
THE GREATER WHOLE
So consider this: 10,000 of us reading the same Kindle book, each of us highlighting and taking notes. Would the aggregate of this not be illuminating? If I want to publicly share my notes with fellow Kindle or iBooks readers, shouldn’t there be a system in place to do this?
Show me the overlap of 10,000 readers’ highlighted passages in a digital book. This is our ‘Cliff Notes.’ We don’t need Derek Sivers’ brilliant summaries anymore (sorry Derek!) – we’re collectively summarizing for each other as we read and mark our digital copies.
Show me a heat map of passages – ‘hottest’ to ‘coldest’. Which chapters in this Obama biography should I absolutely not miss?(FIG 7)
Let Stefan Sagmeister publicly share the passages he’s highlighted in the new Murakami Haruki novel. This is something I want to see. And I bet you do, too.
When I’m considering buying a book, show me how far the average reader gets. Do most readers get through the whole novel or give up halfway? How many notes do they take? How many passages do they highlight?
These can be intimate signifiers of the worth of a particular text. And signifiers that, until books became digital, were invisible – or at best, estimates. Systems should be in place to capture, aggregate and allow access to this data. And this access should be seamlessly integrated with our e-readers.
When I’m done reading and marking a book, I should be able to create my own abridged copy. Show me just my highlights with notes. Let me export this edition. Let me email it to myself. Or, if you dare, automatically typeset it and let me order a POD copy for my personal library.
LIFE OUTSIDE THE E-READER
Digital books shouldn’t be chained to their e-readers. This is text. It’s nimble. There needs to be a publicly accessible way to reference these books. In other words: our digital books need to have an online presence. Amazon has, in effect, done this with their ‘look inside’ feature. They have a system for allowing limited access to the text without compromising the copyright.
For example: If I’m reading a particularly great passage in, say, On Writing Well, and wish to quote it to my Twitter followers, I should be able to do that seamlessly within Kindle.app. I select a highlight and choose “broadcast.” Kindle.app will then cut the text and include a link in the tweet. The link will send my followers to the corresponding page in <>On Writing Well on amazon.com. They can browse the preceding and following pages for context, and then choose to buy. If they already own the book, they can read it, right there, in that web interface.
THE NEW READING FUNDAMENTALS
Previously, reading was an act of solitude by design, with most residue of the process locked in a book’s physicality. This is no longer true.
I’m excited about digital books for a number of reasons. Their proclivity towards multimedia is not one of them. I’m excited about digital books for their meta potential. The illumination of, in the words of Richard Nash, that commonality between two people who have read the same book.
We need to step back for a moment and stop acting purely on style. There is no style store. Retire those half-realized metaphors while they’re still young.
Instead, let’s focus on the fundamentals. Improve e-reader typography and page balance. Integrate well considered networked (social) features. Respect the rights of the reader and then – only then – will we be in a position to further explore our new canvas.
- Designing for iPad: Reality Check — Oliver Reichenstein, iA Inc., April 12th, 2010
- What the iPad is Missing — Stephen Coles, FontFeed, April 8th, 2010
- Books, Typography and the iPad, Sam Wieck, March 2010
- PMN Caecilia
- The iPad in the Eyes of the Digerati — Tim O’Reilly, David Gelernter, Liza Daly, Craig Mod, Sam Kaplan, Emily Chang and Max Kiesler, New York Times, April 6th, 2010
- File Sharing with an iPad: Ugh!, Ted Landau, The Mac Observer, April 6th, 2010
- These details matter now because now is when these marketplaces gain reader mindshare. I’ve been using Kindle.app – for all its shortcomings – on my iPhone the last six months. In a sense, Amazon’s already won me over. There’s little to no incentive for me to read in iBooks. Especially considering iBookstore’s selection and pricing doesn’t beat Amazon.
- As Transparent as Typography, Liz Danzico, Bobulate, September 6th, 2007
- Mark Twain, Self-Appointed Literary Critic, New York Times — “A trove of books owned by Mark Twain, which you can browse here, shows that he could not resist leaving comments and corrections throughout the margins of the many books he read.”
- What David Foster Wallace Circled in His Dictionary, Slate, April 2010
- Paul Rand: Bibliography as Biography, William Drenttel, Design Observer, September 3rd, 2003
- Pages with notes are dog eared on the lower-right corner. Upper-right corner is used for bookmarking (I have no qualms with folding pages!). Bottom-left for particularly great spreads.
- Book I’ve finished recently, Derek Sivers
- Enhanced Editions already does this with their book analytics. On the reading habits of their users, they track: which pages are read, what time of day the reading happens and for how long the session lasts. Peter Collingridge, CEO of Enhanced Editions, gave an excellent talk at TOC about this and more in February, 2010.
- Nash on the future of publishing , April 2010
- On Writing Well, William Zinsser
This essay is republished with permission from Craig Mod
Craig Mod is a writer, designer, publisher and developer concerned with the future of publishing & storytelling. He is co-author of Art Space Tokyo, an intimate guide to the Tokyo art world. He is also co-founding editor and engineer behind TPUTH.com, co-founder and developer of the storytelling project Hitotoki, and frequent collaborator with Information Architects, Japan. He’s lived in Tokyo for almost a decade and speaks frequently on the future of books and media.
An extensive collection of images of books he’s designed is available here.
The author of this post can be contacted at firstname.lastname@example.org
The new generation of e-book reading gadgets will transform the troubled book, magazine, and newspaper industries. But it’s uncertain what that transformation will look like.
By Wade Roush
For serious readers, products like Amazon’s Kindle 2, Barnes and Noble’s Nook, and Sony’s Daily Edition are a godsend. It’s not just that these electronic reading devices are handy portals to hundreds of thousands of trade books, textbooks, public-domain works, and best-sellers, all of which can be wirelessly downloaded at a moment’s notice, and to scores of magazines and newspapers, which show up on subscribers’ devices automatically. They’re also giving adventurous authors and publishers new ways to organize and market their creations. A California startup called Vook, for example, has begun to package cookbooks, workout manuals, and even novels with illustrative video clips, and it’s selling these hybrids of video and text to iPhone, iPad, and iPod Touch owners through Apple’s iTunes Store.
Unfortunately, you can’t get away with charging hardcover prices for an e-book, which makes it hard to see how traditional publishers will profit in a future that’s largely digital. As a result, book publishers are facing a painful and tumultuous time as they attempt to adapt to the emerging e-book technologies. The Kindle, the iPad, and their ilk will force upon print-centric publishers what the Internet, file sharing, and the iPod forced upon the CD-centric music conglomerates starting around 1999–namely, waves of cost cutting and a search for new business models.
Publishers are lucky in one way: the reckoning could have come much sooner. From 1999 to 2001, I worked for NuvoMedia, a Silicon Valley startup that developed a device called the Rocket eBook. The Rocket and its main rival at the time, the Softbook Reader from Softbook Press, prefigured the current generation of e-book devices. Owners could shop for books from major publishers online, download the publications to their PCs, and then transfer them to the portable devices, which had monochrome LCD screens that showed one page of text at a time.
But three factors conspired to kill these first-generation e-readers. First, book publishers, fearing that digital sales would cannibalize print sales, offered only a limited catalogue of books in electronic form and charged nearly as much for Rocket and Softbook editions as they did for hardcovers. Not surprisingly, consumers demurred, which in turn discouraged publishers from offering more titles digitally. Second, the technology wasn’t quite ready for mass adoption. The devices weren’t small or thin enough to be truly portable, and the book-buying process was convoluted. Third, NuvoMedia and Softbook Press were acquired and then combined by a larger company, Gemstar, that was distracted by other issues and let its new e-book division languish, eventually closing it down.
Business conditions are very different today. For one thing, there are more big players with an interest in seeing the e-book business blossom, including Sony, Amazon, Barnes and Noble, and now Apple. Using their pull with publishers, these companies have assembled huge catalogues of e-books–Amazon has nearly half a million commercial titles–and they’ve kept prices lower, in the $10-to-$15 range for new trade books.
Just as important, mobile computing technology has improved drastically. Cheap 3G data access is the biggest advance. Now that readers can browse, purchase, and download e-books and periodicals directly on their devices, they can access new material almost instantaneously, without having to be near a desktop or laptop computer with an Internet connection. Having owned a Kindle 2 since May 2009, I can testify to the allure of this feature: I’ve bought a couple of dozen more e-books for my Kindle than I would ever have ordered from Amazon in print form in the same period.
Today’s wireless e-reading devices fall into two groups, each with its strong points. The “electronic ink” devices all use black-and-white electrophoretic displays manufactured by Prime View International. (The Taiwanese display maker acquired the company that developed the technology, MIT spinoff E Ink, in 2009.) The $259 Kindle 2 is the best-known of these products, but Barnes and Noble’s identically priced Nook and the $400 Sony Reader Daily Edition offer similar functions. The Kindle DX ($489) and the forthcoming Plastic Logic Que proReader (expected this summer, starting at $649) have larger screens and are intended mainly for reading textbooks and business documents. The Prime View screens on these devices depend on reflected ambient light, which gives them two advantages: they’re easier on the eyes than backlit LCD screens, and they use far less power. Their batteries can last for days, and sometimes weeks, between charges.
Article Continues -> http://www.technologyreview.com/computing/25117/
By Chris Davies
E Ink have carved quite a niche for themselves providing displays for the majority of big name ereaders – they supply Amazon and Barnes & Noble, among others – and have been showing off some of the tech they reckon will hold off rival panels like LCD, Pixel Qi and mirasol. The Red Ferret Journal grabbed some eyes-on time with the new prototypes, including a monochrome panel with twice the contrast of current-gen e-ink screens.
Video demo after the cut
As well as being more readable than current panels, the next-gen screen also supports faster refresh rates. That’s not enough for smooth video, at least not currently, but it’s good enough for the animated content you can see in the first video below.
E Ink also have a new, toughened display which they reckon is almost indestructible. That’s being targeted at textbooks for academic environments, where users are expected to be slightly less cautious with how they treat their ereader. No word on when we can expect these panels to show up in production hardware, nor what they might add to the price of your average Kindle, nook or Alex.
The $259.99 e-reader and its will be sold at 1,070 Best Buy stores in the U.S. Previously, the device was sold only at Barnes & Noble stores and online.
Barnes & Noble introduced the Nook last year to compete against Amazon.com’s Kindle and other e-readers.
Shares of the book seller rose 10 cents to $22.87 in morning trading. Best Buy shares rose 14 cents to $45.03.
Word from Apple is out — so get your credit cards ready. The iPad will be launching on Saturday April 3rd (and on the shelves, er… display tables at Apple retail stores), but you’ll be able to plunk down cold, hard cash for it in just a week. Pre-orders will begin on March 12th for the US version (non-3G) for that April street date, with the 3G version coming in late April along with iPads for eager buyers in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK. Says our man Steve Jobs: “We’re excited for customers to get their hands on this magical and revolutionary product and connect with their apps and content in a more intimate, intuitive and fun way than ever before.” Remember, it’s magic. US pricing will be as follows (just in case you need to figure out how many piggy banks to smash):
- 16GB WiFi only — $499
- 32GB WiFi only — $599
- 64GB WiFi only — $699
- 16GB WiFi + 3G — $629
- 32GB WiFi + 3G — $729
- 64GB WiFi + 3G — $829
Follow the link for the Press Release - http://www.engadget.com/2010/03/05/ipad-launches-on-april-3rd-pre-orders-begin-march-12th/
By Nilay Patel
We’ve been dying to know more about Microsoft’s Courier tablet / e-book device ever since we first caught wind of it last September, and while our entreaties to Mr. Ballmer went unanswered, we just learned some very interesting information from an extremely trusted source. We’re told Courier will function as a “digital journal,” and it’s designed to be seriously portable: it’s under an inch thick, weighs a little over a pound, and isn’t much bigger than a 5×7 photo when closed. That’s a lot smaller than we expected — this new picture really puts it into perspective — and the internals apparently reflect that emphasis on mobility: rather than Windows 7, we’re told the Courier is built on Tegra 2 and runs on the same OS as the Zune HD, Pink, and Windows Mobile 7 Series, which we’re taking to mean Windows CE 6.
As we’ve heard, the interface appears to be pen-based and centered around drawing and writing, with built-in handwriting recognition and a corresponding web site that allows access to everything entered into the device in a blog-like format complete with comments. We’re also hearing that there will be a built-in camera, and there’s a headphone jack for media playback. Most interestingly, it looks like the Courier will also serve as Microsoft’s e-book device, with a dedicated ecosystem centered around reading. It all sounds spectacular, but all we have for a launch date is “Q3 / Q4″, and we have no idea how much it’s going to cost, so we’re trying to maintain a healthy skepticism until any of this gets official — call us any time, Microsoft. One more pic showing the interface after the break.
Update: We’ve added a gallery of user interface shots — some of which we’ve seen and some of which are new.
By Laura June
Penguin UK unveiled a peek at its upcoming plans for iPad formatted e-books, and we have to say, they’re really taking the whole interactive experience trip and running with it. If you take a look at the big P’s video presentation (which is embedded after the break), you’ll spy a lot of noisy interactive games targeted at children, the innards of the human body laid bare on the screen taking text books to the next, less boring level, plus a vampire novel with an “online community for vampire lovers” built right in. On the whole, it seems like Penguin’s vision for its books moving forward is less about… books, and more about… not books. Still, we seriously can’t wait to see the company’s iPad version of The Diary of Virginia Woolf. Full, semi-educational video is after the break.
The silicon inside 90 percent of ereaders out there is made by Freescale, and their new chip, the i.MX508—based on a ARM Cortex A8 (sorta like the iPad!)—will make them cheaper, and page turns 4x faster.
The chip’s a custom SoC that integrates the functions from multiple chips into one—specifically, the E-Ink hardware display controller—along with that Cortex A8, which gives the readers enough juice to turn pages in half a second, versus the two seconds that’s typical now. As the first chip expressly designed for ereaders, it also strips out unnecessary features, so the net result for the ereader is that it’s $30 cheaper a unit. Freescale wagers that with the cost savings, it could drive ereaders to under $150 by the end of the year. (Though that in part depends on how much the E-Ink displays themselves are going to continue to cost.)
An E-Ink reader that costs $150 would definitely look more attractive as a dedicated long-reading device against an iPad that does lots of things on top of reading—and has those fancy digital magazines—than the ones that more like $260 today. Then again, Amazon’s working on a full-color multitouch Kindle with Wi-Fi, if that tells you anything about the future of E-Ink readers. In the meantime, I’m all for cheaper. [Freescale via Bloomberg via Digital Daily]
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