Photo by Paul Swansen.
Somebody might as well have dropped a giant pile of junk on my doorstep. On top of that, it costs the taxpayers a ton of money to dispose of these things. In Seattle, it costs the city about $350,000 to deal with the waste that comes from yellow books.
So when I read that Seattle passed an ordinance that created a do-not-deliver list for yellow books, I was thrilled. So thrilled that I tweeted it out and asked our mayor-elect here in DC to follow suit. But what”s really exciting was that @SuperPages tweeted me back telling me how to opt out already.
The Yellow Pages Integrated Media Association is the trade association of yellow-page makers. They actually run a little known web site called yellowpagesoptout.com. Launched in 2009, you just plug in your zip code and find the opt-out pages for your local phone book providers. I did it here in DC, and was able to opt out, online from both of the big yellow book providers in just minutes.
So, go, without delay, and opt out of your yellow book delivery. Save some trees and save your city some money.