Public interest in climate change unshaken by scandal, but unstirred by science

The good news for any passionate supporter of climate-change science is that negative media reports seem to have only a passing effect on public opinion, according to Princeton University and University of Oxford researchers. The bad news is that positive stories don’t appear to possess much staying power, either. This dynamic suggests that climate scientists should reexamine how to effectively and more regularly engage the public, the researchers write.

from Phys.org – spotlight science and technology news stories http://ift.tt/1m0EV35
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